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Welcome to all the incoming PR and Marketing members, and that is actually EVERY member of Rotary not just those sitting in the chair. I've written a bit of a how to, so its a few pages long, so grab a coffee and KEEP it handy as you never know what part of it you'll implement. Enjoy the read and let me know if I can do ANYTHING to help your club. I am also happy to come and say hello and give a talk during one of your meetings. Thanks and Kind regards Sharyn McCaskey PR and Marketing Chair 9465 It’s EASY with an understanding of the why, also don’t get OVERWHELMED, just make a list and do it one step at a time, even just changing up one point will make a difference. PROMISE!! THERE IS NO RIGHT TIME NOR RIGHT AGE TO JOIN ROTARY! This blog is fairly long but its meant as an education source, the tips in here not only help Rotary Clubs and their membership and marketing but can help any sporting group, club or not for profit. Not everyone bleeds Rotary, nor can afford it. However if we make people feel welcome we can turn them into people who refer us and may even join us, so if someone baulks at joining offering them the option of becoming a FRIEND of Rotary may be a solution. This way they can get involved without feeling obligated in the initial stages. DO NOT get overloaded with everything marketing, just making changes to one aspect is a start and can make a world of difference. Social Media also is only ONE aspect to marketing your club. Research shows that Rotary do not have a problem attracting new members, it’s retaining them after 3 years is the area we can improve upon, and sometimes it’s not about leaving Rotary — it’s about finding a club and TRANSFERRING to a club or group of people more suitable to you. We’d love it if you’d stop saying you’re a Rotarian and instead say you’re a Member of Rotary. • Often people don’t hear one word and it goes into the conversation as just noise. • A member implies you’re part of a group. • Words are powerful, by saying I am a member, it often gets people asking for more information such as fees, meeting times, costs, etc., the word member is powerful and instantly creates a visual that you are inclusive. We’re BIGGER THAN McDonalds Do you have any idea how much Rotary gives away each year, just in Western Australia with our clubs its millions and millions per annum, YET hardly anyone knows this, when asking clubs why they don’t showcase their donations, we’re often told they don’t want to bring attention to themselves. The attention is not to you but to Rotary as a whole and helps build up membership and what we do and our brand, please shout it out when you do something good. McDonalds spend less on their marketing and everyone knows them. We’re keen as mustard for people to now know US. DONATING MONEY If your club gives money then ask the people/group that you’ve donated it to for it to be acknowledged in the newspaper if they do an advertisement or mentioned in an article. Acknowledge it in their newsletters, their website, their social media. They also need to showcase our brand on their flyers so we need to make sure you have the most up to date logo and include your club name on it. |
